Monday July 14th, 2008

The exercise:

We all know there are some truly terrible commercials out there - sadly, some of them are for products we actually enjoy using. Are bad commercials really that easy to create? Let's find out - today's exercise is to devise the worst possible advertisement (TV or radio, up to you) for a favorite product or service.

Mine:

Product: Ibuprofen (seriously, it's an ultimate players best friend)

Type: Radio spot

Voice Actor 1 (VA1): Say there Bob, that's a pretty nasty cut on your side.

Voice Actor 2 (VA2): Yeah Jim, it sure is. That mugger really got me good.

VA1: Do you want me to drive you to the hospital?

VA2: Oh, there's no need for that!

VA1: Are you sure? There's really a lot of blood and you're looking a little faint.

VA2: I don't need a doctor Jim, I've got Ibuprofen!

*Sound of a pill bottle being popped open, pills rattling around and a gulping noise*

VA1: Wow Bob, is there anything Ibuprofen can't fix?

VA2: There sure isn't Jim, there sure isn't.

Voice Over Guy (spoken very quickly and quietly): Side effects may include: permanent loss of hearing, tooth decay, stomach cancer, chronic pain killer addiction, drowsiness, teen pregnancy, and irresponsible gambling. Please use responsibly.

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