Write about something that: spreads.
Mondays are long days around these parts, but very satisfying once all the harvested produce has gone off to good homes.
Probably going to spend most of tomorrow doing work around the house, and then in the evening I might actually make it out to my first meeting of the Osoyoos Photography Club.
But I've been meaning to do that for almost two years now, so we'll see.
One of our box program customers had been away for the previous three weeks, so they'd had one of their neighbours pick up and make use of their produce during that time.
The neighbours had been pleasantly surprised to learn of our operation, which was another reminder to us that advertising really doesn't work in this town. If people don't hear about something directly from someone they trust, that something doesn't exist.
Anyway, the neighbours seemed to be enjoying the fruits and veggies in their borrowed box and were generally impressed with what we're doing here. Last Monday they even seemed disappointed that our regular customers would be returning this week.
And I thought: this won't do at all.
So we offered to sign them up for the final three weeks (only two left now!) and they took us up on it. They're already talking about doing the whole season next year, as well as telling their other neighbours about it.
Slowly but surely, word is spreading about our little farm.