Write about: the hook.
We're in the process of figuring out our seed orders for this year, which is always fun. It's a hopeful, anything can happen time of year.
Though once they're in the ground come planting season, they're pretty much at the mercy of the weather. And our ability to keep up with the weeding.
There was something missing, something vital. Everyone seemed to know it wasn't there, but nobody had thus far managed to figure out what it was, precisely.
With the deadline approaching faster than anyone cared to admit, each tick of the clock was like a gunshot in the room. Coffees were spilled by nervous hands, sweat stained overpriced shirts, priceless pens were twirled or tapped against teeth... but still the crucial element remained out of reach.
Footsteps in the hall dragged all eyes to the open doorway. It was too soon, surely. They still had time. It couldn't be over already...
An intern walked past, studiously ignoring the stares he felt coming from the room. Breaths were taken, shoulders slumped in relief. The hangman had not yet come.
They still had a chance to find a hook for their Super Bowl commercial.