Let's go with: the trend.
It appears as though the strawberries are on a downward trend these days - only 15 pounds out of this morning's harvest. I think we peaked at 22 pounds, which seems like a decent amount. We've certainly had no trouble selling them all, that's for sure.
We're going to be away most of tomorrow, will write more about that after we get back.
Carl studied the charts his underlings had tacked to the wall, his hands clasped behind his back and a grim expression on his face. Things were not looking good.
Sales had been decreasing every month for the last eight years, and costs were rising steadily. Some quick mental math told him that if this trend continued the company would be forced into cutting staff before the year was out.
The stockholders would not be encouraged by such news. Times were certainly changing, but that was no excuse.
"All right people," he said without turning around. "Start throwing ideas out on how to turn this mess around. For the next hour, no idea is too outrageous. Let's buckle down and figure out how to sell more of our special edition, fifty pound typewriters!"